It appeared some years ago and it showed a blonde wearing one of these bras and at the footer you could read “I can’t cook… who cares”.

Well this brand new ad by Selene brought me some nasty memories… published recently (it is part of a Valentine’s Day campaign) it promotes the same old idea: work on your beauty and this will reflect in your love life.

No more comments… On the one hand big boobs are not up to date, otherwise skinny models would disappear… on the other hand, men have never stopped dreaming about big tits… it is a contradiction but the not so hidden message remains.

The authors of that “study”, TechGuys, have found out that 7 in 10 women would ask for technical advice (related to computers) to a man rather than a woman… doesn’t make any sense to me at all. Moreover, look what has Tim Fairs (TechGuys) said: “We are an equal opportunities employer, and always on the lookout for female TechGuys as we know that some of our customers may feel more comfortable letting a woman into their home, but it’s rare that we ever receive an application from a woman.” Can you believe this?

I have already written posts about this issue, that is to say, about the generalised stereotype by which women should stay at home taking care of their children while men are working and earning money. Please, if you own a publication such as PCWorld try to stop the perpetuation of such stereotypes instead of reinforcing them. We are adults and we know that statistics say what we want them to say. The problem here is who wrote the questionnaire.  A man?

What happens if used with a man?

What happens when you get to the butt?

Does it also work on the front?

Does it only work with iPhones? Smartphones?

Just some questions that came to my mind… obviously it is a trick, and apparently free (didn’t try to download it, just in case) but it is disturbing that the ad only uses women. Disturbing, not surprising.

I thought that a three-day beard was somehow “sexy”, at least, fashionable but apparently I was wrong. Wait a minute, how can I be wrong? A lot of Hollywood actors have that look and many many women would die for a kiss! Something doesn’t work here…

To watch the commercial press here and you will understand what am I talking about. I must confess though that some of the ideas in this ad are ingenious and made me laugh. The scene at the front yard with the grass is simply hilarious.

For further info http://ayudaalhombrelija.com/

I think that this commercial is really interesting because it starts with a stereotype (look at the way she holds the driller when she realizes it is the wrong bag) but the story evolves in a surprising way.

Well done!

When I first saw that video, all these prejudices arose… well… this is a wake up call and the song she chose couldn’t be better “I dreamed a dream”.

Watch and enjoy!

However, if you have further info about the authors, please leave a comment with it!

“Look professional, not fashionable; be careful with perfume; always wear a heel of some sort — maximum 2 inches; always wear some sort of makeup — even if it’s just lipstick.” Shoes and skirt must be the same color. No-no’s include ankle chains — “professional, but not the one you want to be associated with;” white high heels; overstuffed handbags; an overload of rings, and double-pierced ears…” (from nymag.com)

Too bad to be true…

In my opinion each person is unique and this includes the way we drive, so can we really make such distinction? So many jokes come to my mind now that I am writing about women and cars but… statistics from insurance companies seem to prove that women are less involved in car accidents. Does that include motorcycles? The thing is that I was looking for an insurance for a motorbike and I found this (see pic).

I am not surprised taking into consideration all the data mentioned above but… is this fair? Only men 25 years old and up can insure their motorbike with Fenix Directo while women of 18 years old can ask for it!!