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Pim’s April 9, 2007

Posted by alasbarricadas in Advertising.

I wrote a post last year (Feb’06) about the campaign launched by LU (Pim’s). In that tv ad you could see three or four women who tasted Pim’s for the first time, a kind of cookies which made them “rediscover” pleasure. If you wore glasses you wouldn’t be able to see, if you took an ice cube, it would melt…

Now, more than a year later, the campaign has been relaunched but although the images remain the same, they have been postproduced. As a consequence, the advertisement is completely different (in Spain, if you are reading that post abroad please tell us!!) and the slogan is not so far “Ladies, welcome to pleasure”… it has changed and now it is just “Welcome to pleasure”. Please… stop these topics!!! Men can make us feel pleasure too, can’t they?

I didn’t know Negras tormentas had such influence 😉



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