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Hocus Pocus May 12, 2008

Posted by alasbarricadas in Gender.
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I guess you all remember a commercial from Rexona (Sure in the USA) in which we could easily identify the superwoman feminine stereotype… Not to mention that the soundtrack was from Bewitched . Obviously this meant that unless you use magic you cannot cope with everyday life being a mother, a daughter, a business woman, a wife and a woman!

Well, nowadays a commercial from electrolux is being aired in the States… and what a surprise, the soundtrack is the same! I found it so weird…


Special Weapons and Tactics May 5, 2008

Posted by alasbarricadas in Gender.

I heard last week on the radio that the LAPD SWAT Division had accepted for the first time a woman in the trainees program. I didn’t know that and I really was astonished considering that we arein the 21st century, aren’t we?

Her name, one of the most popular in LA since last week is Jennifer Grasso, 36, who comes from another specialized unit (Metro Division). Previous to Grasso, Nina Acosta tried to join the LAPD SWAT division in 1994 but she wasn’t admitted. She argued that she had been discriminated because of her gender and sued the LAPD, she won the trial but refused to join the team.

Let’s wait and see what happens… but I clearly remember that in S.W.A.T (2003), starring Samuel L. Jackson and Colin Farrell, the unit had at least one woman among them (Michelle Rodriguez)… Why? Was it necessary to have a woman to improve the plot? Was an attempt to normalize an environment that is typically masculine?