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Leroy Merlin… because women also drill June 29, 2009

Posted by alasbarricadas in Advertising, Gender.

I saw that commercial last week and thought it was something else.  I guess you remember that old ad in which a women tried to hang a picture on the wall but made a hundred holes and none of them was useful…  I simply thought that this time it was a second part or something similar. So I went to YouTube, looked for it and watched it again… but it is not what it seems!

I think that this commercial is really interesting because it starts with a stereotype (look at the way she holds the driller when she realizes it is the wrong bag) but the story evolves in a surprising way.

Well done!



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