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Clueless… same old story! December 2, 2009

Posted by alasbarricadas in Gender, Internet.

I attended a couple of weeks ago a seminar given by Juliet Webster (+info) at the Internet Interdisciplinary Institute (IN3) and she mentioned that she had recently read that a study had found out that women are clueless about technology (read the complete article published by The Telegraph here). It is not new, neither it is surprising… but I still find it embarrassing.

The authors of that “study”, TechGuys, have found out that 7 in 10 women would ask for technical advice (related to computers) to a man rather than a woman… doesn’t make any sense to me at all. Moreover, look what has Tim Fairs (TechGuys) said: “We are an equal opportunities employer, and always on the lookout for female TechGuys as we know that some of our customers may feel more comfortable letting a woman into their home, but it’s rare that we ever receive an application from a woman.” Can you believe this?

I have already written posts about this issue, that is to say, about the generalised stereotype by which women should stay at home taking care of their children while men are working and earning money. Please, if you own a publication such as PCWorld try to stop the perpetuation of such stereotypes instead of reinforcing them. We are adults and we know that statistics say what we want them to say. The problem here is who wrote the questionnaire.  A man?



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