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Leroy Merlin… because women also drill June 29, 2009

Posted by alasbarricadas in Advertising, Gender.
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I saw that commercial last week and thought it was something else.  I guess you remember that old ad in which a women tried to hang a picture on the wall but made a hundred holes and none of them was useful…  I simply thought that this time it was a second part or something similar. So I went to YouTube, looked for it and watched it again… but it is not what it seems!

I think that this commercial is really interesting because it starts with a stereotype (look at the way she holds the driller when she realizes it is the wrong bag) but the story evolves in a surprising way.

Well done!


Wake up call May 11, 2009

Posted by alasbarricadas in Gender, General, Internet.
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This post is about prejudices but it is also a wake up call. Susan Boyle, is a 47 year old unemployed woman who lives in a small village in Britain. She is not beautiful and the first time you see her a lot of prejudices come to your mind. She is a contestant at Britain’s got talent (remember America’s got talent?¿!), one of this shows that help some singers and dancers to get an opportunity but also laugh at a lot of people who rather than being gifted are ridiculous.

When I first saw that video, all these prejudices arose… well… this is a wake up call and the song she chose couldn’t be better “I dreamed a dream”.

Watch and enjoy!

Who swallows first? May 5, 2009

Posted by alasbarricadas in Gender, Internet.
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No comments on this video, just watch it and enjoy it (if you can…)

However, if you have further info about the authors, please leave a comment with it!

Dress for success?¿?¡¡!! February 3, 2009

Posted by alasbarricadas in Gender.
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The Bank of England has surprised the world by sending to their female employees a dress code. I have read several blogs and journals and the more I read the more surprised I get…

“Look professional, not fashionable; be careful with perfume; always wear a heel of some sort — maximum 2 inches; always wear some sort of makeup — even if it’s just lipstick.” Shoes and skirt must be the same color. No-no’s include ankle chains — “professional, but not the one you want to be associated with;” white high heels; overstuffed handbags; an overload of rings, and double-pierced ears…” (from nymag.com)

Too bad to be true…

I drive, you drive, SHE drives… January 13, 2009

Posted by alasbarricadas in Uncategorized.
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Apparently women cause less car accidents than men, but does that mean that we drive better?

In my opinion each person is unique and this includes the way we drive, so can we really make such distinction? So many jokes come to my mind now that I am writing about women and cars but… statistics from insurance companies seem to prove that women are less involved in car accidents. Does that include motorcycles? The thing is that I was looking for an insurance for a motorbike and I found this (see pic).

I am not surprised taking into consideration all the data mentioned above but… is this fair? Only men 25 years old and up can insure their motorbike with Fenix Directo while women of 18 years old can ask for it!!